THE STORY
How a 1970s Japanese cigarette commercial became the defining meme of a generation on X.
Parliament is a new viral relatable meme that started on X when a user posted an old commercial from American Blue Parliament cigarettes.
Users on X have since then started sharing the clip featuring various relatable captions with even Nikita Bier the head of product at X and a Solana advisor joining in.
It encapsulates the vibe of the class and style that revolved around the brand with this exact feeling starting a cult on X.